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Numeros Motors Launches India's First NFT-Backed Loyalty Program for EV Buyers

Numeros Motors, a homegrown electric vehicle manufacturer, has introduced India’s first NFT-backed loyalty program in the automotive sector. Developed in partnership with Polygon, this initiative rewards the first 1,000 buyers of the Diplos electric vehicle with unique digital collectibles.

Titled ‘The Journey’, the program offers 10 distinct digital artworks, each with 100 editions, depicting the Diplos vehicle traveling through various Indian landscapes. These NFTs reflect Numeros Motors' ‘Gets It Done’ philosophy and grant owners access to an exclusive community.

Shreyas Shibulal, Founder and CEO of Numeros Motors, stated that the initiative is a way to recognize customers who resonate with the brand’s vision. NFT holders will benefit from priority customer service, exclusive event invitations, and premium merchandise access. The soul-bound NFTs remain permanently linked to their original owners.

The launch aligns with Numeros Motors' upcoming first company-owned store in Bangalore, set to open in April. By integrating blockchain technology, the company aims to enhance customer engagement and establish a new standard for brand loyalty in the electric mobility space. This move reflects a broader trend of traditional industries adopting Web3 innovations to strengthen consumer relationships.