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SolarSetu Introduced as India’s First Customer-to-Vendor Solar Comparison Platform

In a move aimed at strengthening India’s renewable energy ecosystem, SolarSetuEnergy.com has been officially launched as the country’s first dedicated Customer-to-Solar Vendor comparison platform. The initiative is designed to simplify the process of adopting solar energy by creating a transparent and reliable bridge between consumers and verified solar service providers.

With solar adoption rising steadily across India, many consumers continue to face uncertainty when selecting the right vendor, often struggling with concerns around pricing, service quality, and long-term reliability. At the same time, several capable solar companies encounter challenges in reaching prospective customers due to limited outreach resources. SolarSetu seeks to address both issues through a single, streamlined digital platform.

The portal enables users to compare multiple solar vendors, evaluate pricing structures, review customer feedback, and choose service providers aligned with their specific requirements. By centralising information and increasing visibility, the platform aims to reduce risk and improve confidence in solar investments.

Anupam Yadav, COO and Co-founder of SolarSetu, stated that the platform has the potential to transform how customers and vendors interact within the solar sector. He noted that while customers often hesitate due to trust concerns, vendors face difficulties in market access—gaps that SolarSetu is structured to bridge by fostering transparency and accountability.

The initiative also aligns with the objectives of the PM Surya Ghar Muft Bijli Yojana, supporting the broader mission of accelerating rooftop solar deployment nationwide. By promoting informed decision-making and strengthening trust within the ecosystem, SolarSetuEnergy.com aims to contribute meaningfully to India’s clean energy transition and the expansion of sustainable power solutions across households.