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Avaada Group Unveils ‘Always Clean, Always On’ Campaign to Power India’s AI-Driven Future

Avaada Group, one of India’s leading integrated clean energy companies, has launched its new brand campaign, ‘Always Clean, Always On,’ underscoring the growing need for reliable and sustainable power in a rapidly digitizing and electrified economy.

The campaign premiered on Kaun Banega Crorepati, leveraging the show’s wide national audience to initiate a broader conversation about the energy demands of the future. As industries accelerate their adoption of AI, robotics, data centers, and advanced manufacturing, uninterrupted and scalable clean energy is increasingly becoming the backbone of economic competitiveness. Developers capable of supplying large-scale, round-the-clock renewable power will play a defining role in this next industrial shift.

“Digitalisation has become the foundation of global advancement,” said Vineet Mittal, Chairman of Avaada Group. “AI, automation, and precision-driven manufacturing are reshaping industries, but each innovation brings exponential energy requirements. If intelligence powers the future, then clean energy must power that intelligence,” he noted.

Mittal emphasized that the campaign reinforces Avaada’s mission to enable sustainable innovation through its growing portfolio across solar, wind, hybrid projects, pumped hydro storage, and battery energy storage systems. With 6 GWp already operational and over 26 GWp underway, the company is positioning itself as a key contributor to India’s AI-first digital transformation.

The campaign film, developed by Leo India, portrays a child engaging with an AI companion, visually depicting the immense computing and energy systems activated by even a simple prompt. The narrative concludes with a compelling message delivered by Amitabh Bachchan, highlighting the emerging energy constraint as AI adoption accelerates.

The campaign reflects a global truth: energy availability is becoming a critical limiting factor for semiconductor manufacturing, hyperscale data centers, and automated industries. In this context, guaranteed access to clean, dependable power is evolving into a strategic differentiator.

Avaada’s expanding portfolio — spanning utility-scale renewables, energy storage, green hydrogen, and planned green data centers — aims to support this rising demand while advancing the nation’s decarbonization goals.

The next phases of the campaign will focus on the energy needs of electric mobility, digital services, advanced manufacturing, and green hydrogen, with a rollout across print, digital platforms, and outdoor media.