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Aditya Birla Group Appoints Sriram Rangarajan to Lead Wires & Cables Venture

The Aditya Birla Group has named Sriram Rangarajan as the chief executive officer of its upcoming wires and cables business, strengthening its leadership team ahead of a planned launch in the third quarter. This initiative marks the conglomerate’s fourth new business incubation in the past three years, reflecting its continued expansion strategy.

Rangarajan joins from CG Power and Industrial Solutions, where he was responsible for leading the consumer-facing segment. Alongside his appointment, the group has also assembled a core management team for the new subsidiary under UltraTech Cement. Key appointments include Rajesh Annamalai as chief financial officer, Ajay Sharma as manufacturing head, and Bhushan Sawsney to lead sales, indicating a strong focus on execution capabilities from the outset.

The new venture, similar to the group’s recent forays into paints and jewellery, is being closely monitored by chairman Kumar Mangalam Birla, underlining its strategic importance. The company has already committed an investment of Rs 1,800 crore over two years to establish a manufacturing facility in Gujarat.

This move follows UltraTech Cement’s formal entry into the wires and cables segment, aligning with its broader strategy to expand across the construction value chain through its Building Products Division. The upcoming plant near Bharuch is expected to be operational by December 2026 and will produce a wide range of products, including low-tension cables, control and instrumentation cables, flexible cables, and rubber-insulated variants.

The sector itself is witnessing strong growth momentum. The Indian wires and cables market, valued at around Rs 74,800 crore in FY23, is projected to reach nearly Rs 1.2 lakh crore by 2027. This growth is being driven by increasing demand and a gradual shift from unorganised to organised players, with the industry recording a steady revenue CAGR of approximately 13?tween FY19 and FY24.