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Ecofy and Ather Energy Join Hands to Channel Rs100 Crore into EV Financing

Ecofy, a green-focused non-banking financial company backed by Eversource Capital, has entered into a strategic alliance with electric two-wheeler manufacturer Ather Energy to strengthen financing access for electric mobility. Under the partnership, Ecofy will deploy Rs100 crore to support a range of tailored green finance solutions for Ather customers across India.

As Ather’s preferred financing partner, Ecofy will provide a comprehensive suite of offerings designed to make EV ownership more accessible and affordable. These include vehicle loans, leasing models, assured buyback arrangements, and Battery-as-a-Service (BaaS) options. The objective is to address cost-related concerns, reduce upfront financial burdens, and provide greater clarity on long-term asset and battery value.

The collaboration brings together Ather Energy’s capabilities in electric vehicle design, manufacturing, and technology with Ecofy’s retail-oriented green financing platform. Together, the two companies aim to remove financial barriers that often slow down EV adoption, particularly among first-time buyers.

Rajashree Nambiar, Co-founder, Managing Director and CEO of Ecofy, emphasized that clean transportation plays a pivotal role in India’s sustainability goals. She noted that wider EV penetration depends significantly on the availability of specialized financing solutions that offer flexibility and affordability, adding that the partnership will enable customers to transition to electric mobility with greater confidence.

Ravneet Phokela, Chief Business Officer at Ather Energy, highlighted the importance of financing in the two-wheeler purchase decision, especially for consumers new to electric vehicles. He stated that Ather has consistently worked to strengthen its financing ecosystem, and the tie-up with Ecofy expands the financing options available to customers, simplifying the purchase and ownership journey.

The partnership is anchored in the shared view that India’s EV growth will be driven not only by product innovation but also by scalable, accessible green finance. By combining financial innovation with advanced electric mobility solutions, Ecofy and Ather Energy aim to accelerate the adoption of clean transportation across both metropolitan and emerging markets nationwide.